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UTM Parameters
A virtual event platform sends email invitations to its users for an upcoming webinar. Each user receives a unique link with custom query parameters, such as ?user_name=56789&session=morning. When users click the link, they are shown the same landing page with personalized content saying, "Welcome back, Sarah! You're registered for the Morning Session of our Webinar 2025. Save your spot now!"
Query Parameters
Make the most out of your marketing spend. Identify traffic sources and maximize ROI by providing a personalized digital presence with UTM and Query parameters.
Track and analyze how visitors reach your website and engage with your content. Gain valuable insights from specific campaigns to refine content personalization and run precise A/B tests for better marketing results.
A SaaS company’s Facebook ad offers a flat 40% discount coupon on all pricing tiers of its tool. By tagging the UTM_source parameter at the end of the URL, users clicking on the ad will be redirected to a personalized sign-up form to enter their email and claim the coupon.
Append custom data beyond UTM to website addresses to allow unique identifiers and additional details for customized user experience, creating a dynamic and more granular personalization experience.
A virtual event platform sends email invitations to its users for an upcoming webinar. Each user receives a unique link with custom query parameters, such as ?user_name=56789&session=morning. When users click the link, they are shown the same landing page with personalized content saying, "Welcome back, Sarah! You're registered for the Morning Session of our Webinar 2025. Save your spot now!"