Your Ultimate Marketing Glossary

A/B Testing

A/B testing is an experimentation process where two or more versions of a web page/product/app (or an element of a webpage/product/app) are tested on the audience for specific goals to measure which version creates the highest impact on business metrics.

Above the Fold

In the digital world, 'above the fold' refers to the content visible to visitors immediately when a webpage loads, before they scroll down.

Account-based Marketing

Account-Based Marketing (ABM) is a B2B strategy that targets high-value accounts with personalized campaigns, aligning sales and marketing for better ROI.

AI Personalization

AI personalization uses machine learning to deliver tailored content, offers, or experiences to users based on their behavior, preferences, and data.

Alt Text

Alt text is a short description for images, improving accessibility for visually impaired users and helping search engines understand the image's content.

Anchor Text

Anchor text is the clickable text in a hyperlink, providing context about the linked page's content. It improves navigation, user experience, and SEO.

App Personalization

App personalization tailors app experiences to user preferences, behaviors, and needs, boosting engagement, satisfaction, retention, and conversions.

Audience Segmentation

Audience segmentation divides a target audience into smaller groups based on traits like demographics, behavior, or interests for tailored marketing.

Average Order Value

Average Order Value (AOV) measures the average amount spent by customers per order. It's calculated by dividing total revenue by the number of orders.

B2B E-commerce

B2B eCommerce refers to online transactions between businesses, enabling companies to buy, sell, or exchange goods and services via digital platforms.

Backlink

Backlinks are links from one website to another, signaling trust and authority. They boost SEO, increase traffic, and help improve search engine rankings.

Behavioral Targeting

Behavioral targeting delivers personalized ads or content based on user actions like clicks, searches, and browsing, enhancing relevance and engagement.

Behavioral Science

Behavioral science studies human behavior using psychology and sociology to understand actions and improve decisions in health, policy, and more.

Behavioral Tracking

Behavioral tracking collects user actions on a site to personalize content, improve UX, and optimize marketing based on clicks, views, and interactions.

Below the Fold

Below the Fold is the part of a webpage that users must scroll to see. Key content and CTAs should be placed wisely to boost engagement and conversions.

Bounce Rate

Bounce rate is the percentage of visitors who leave a site after viewing only one page. A high bounce rate may signal poor UX, slow load times, or irrelevant content.

Brand Engagement

Brand engagement is the emotional connection between a brand and its audience. Learn how to boost loyalty, increase conversions, and create meaningful interactions.

Breadcrumb Navigation

Brand engagement is the emotional connection between a brand and its audience. Learn how to boost loyalty, increase conversions, and create meaningful interactions.

Call to Action (CTA)

A Call to Action (CTA) is a prompt that encourages users to take action, like "Buy Now" or "Sign Up." Learn how to create high-converting CTAs for better engagement!

Campaign Scheduling

Campaign Scheduling automates marketing activities to run at the best times, improving engagement and efficiency. Learn how to plan and optimize your campaigns!

Canonical URL

A Canonical URL helps prevent duplicate content issues by specifying the preferred version of a webpage for search engines. Learn how it improves SEO and website ranking.

Cart Abandonment

Cart abandonment happens when customers leave their shopping carts without completing a purchase. Learn why it occurs and how to reduce it to boost conversions.

Churn Rate

Churn rate measures the percentage of customers who stop using a product or service over a period. Learn how to calculate and reduce churn to improve customer retention.

Click Area

Learn what a Click Area is, why it matters in user experience and conversion optimization, and how to design effective click areas for better engagement.

Click-Through Page

Discover what a Click-Through Page is, how it enhances user engagement, and best practices for designing high-converting click-through pages.

Click-Through Rate

Click-Through Rate (CTR) is a key marketing metric that measures the percentage of users who click on a link after seeing it. Learn how CTR impacts digital marketing, SEO, and advertising, plus strategies to improve it.

Click-to-Call

Click-to-Call is a feature that lets users tap a button on a website or app to instantly call a business, improving customer engagement and support.

Clickbait

Clickbait is a misleading or sensationalized headline designed to attract clicks, often leading to low-quality or unrelated content to drive traffic.