Your Ultimate Marketing Glossary

A/B testing is an experimentation process where two or more versions of a web page/product/app (or an element of a webpage/product/app) are tested on the audience for specific goals to measure which version creates the highest impact on business metrics.

In the digital world, 'above the fold' refers to the content visible to visitors immediately when a webpage loads, before they scroll down.

Account-Based Marketing (ABM) is a B2B strategy that targets high-value accounts with personalized campaigns, aligning sales and marketing for better ROI.

AI personalization uses machine learning to deliver tailored content, offers, or experiences to users based on their behavior, preferences, and data.

Alt text is a short description for images, improving accessibility for visually impaired users and helping search engines understand the image's content.

Anchor text is the clickable text in a hyperlink, providing context about the linked page's content. It improves navigation, user experience, and SEO.

App personalization tailors app experiences to user preferences, behaviors, and needs, boosting engagement, satisfaction, retention, and conversions.

Audience segmentation divides a target audience into smaller groups based on traits like demographics, behavior, or interests for tailored marketing.

Average Order Value (AOV) measures the average amount spent by customers per order. It's calculated by dividing total revenue by the number of orders.