Your Ultimate Marketing Glossary
Confused by marketing terms? Our comprehensive glossary breaks down every term to keep you informed and empowered.
A/B Testing
A/B testing is an experimentation process where two or more versions of a web page/product/app (or an element of a webpage/product/app) are tested on the audience for specific goals to measure which version creates the highest impact on business metrics.
Read more
Above the Fold
In the digital world, 'above the fold' refers to the content visible to visitors immediately when a webpage loads, before they scroll down.
Read more
Account-based Marketing
Account-Based Marketing (ABM) is a B2B strategy that targets high-value accounts with personalized campaigns, aligning sales and marketing for better ROI.
Read more
