.gif)
A/B Testing
An e-commerce company tests product image size, button color, and star ratings placement on product pages. They create multiple versions to identify the best-performing combination. Results show larger images, a green “Add to Cart” button, and star ratings above product descriptions drive higher sales.
.png)
Multivariate Testing
With smart Multivariate and A/B testing filters, you can eliminate the guesswork and smoothly assess the performance levels of either two or more page variations.
Create and test 2 versions (A and B) of a web page to identify which one drives higher conversions. Make data-backed decisions and publish the better-performing page variation with confidence.
A SaaS company tests two CTAs: “Get a Demo” and “Try for Free.” They split their audience, showing one group “Get a Demo” and the other “Try for Free.” As the test runs its course, ultimately, it’ll reveal which CTA achieves the higher click-through rate.
Craft as many page versions as you like depending on the number of elements you wish to test. May it be the content, design, or page layout.
An e-commerce company tests product image size, button color, and star ratings placement on product pages. They create multiple versions to identify the best-performing combination. Results show larger images, a green “Add to Cart” button, and star ratings above product descriptions drive higher sales.