Personalization in Fashion Industry
Audience Segmentation Based on Behaviour and Location
Segment your audience based on location and show them clothing items depending upon their region’s season or climatic conditions. You can also segment them on the basis of their region’s nature, for instance, show formal attire to audiences coming from corporate hubs while streetwear to audiences coming from urban areas. Moreover, after the detection of your visitor’s country, you can provide them with free shipping deals or discounts for further engagement. By making use of UTM impressions, you can detect the behavior of a customer and show them items they prioritize and search for more.
Boost Conversions with Targeted Widgets
Targeted widgets are an effective strategy for clothing businesses to gain back their customers and lost sales. Relevic helps you design welcome and flash sales popups to instantly offer special discounts and deals to your first-time or returning customers. To pleasantly surprise your customers, you can display scratch cards offering a free gift or bonus points or show a spin-wheel for the same purpose. For spicing up the shopping excitement, you can run countdowns to create a sense of urgency for extremely enthusiastic shoppers. For all the cart abandoners, you can display exit-intent popups and offer them free delivery or a personalized promo code. All these targeted widgets help you to increase your conversions and boost your customer engagement.
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Visitor Engagement with Email Marketing
By making use of email marketing campaigns, your clothing business can provide real-time website experiences to customers and keep them engaged and loyal. When a customer clicks on an email campaign, for instance, “Get 20% Off Summer Dresses," Relevic detects the UTM parameters and ensures they land on a page showcasing exactly what was promised. Moreover, if a customer clicks on an email informing them about new arrivals of a product, the UTM impressions are used to personalize that landing page dynamically to show exactly that new range to your customers. However, if your customers leave the card abandoned, you can send them reminder emails and offer them a discount when they visit the website again.
Brand Awareness through Social Media
Your clothing brand can maximize brand awareness and engagement by aligning the website experience with your social media ads. When visitors land on your website through a Facebook, Instagram, or TikTok ad, Relevic detects the UTM impressions and dynamically adjusts content to match the ad they clicked on. Additionally, you can design interactive pop-ups, surveys, and sign-up forms using the editor to encourage visitors to subscribe for future promotions, keeping them connected to your clothing brand.
Improved Personalization with AI-Driven Insights
With Relevic’s AI insights, your fashion brand can make your website feel more personal and helpful without any guesswork. Relevic’s AI learns from shopper behavior, product views, and browsing patterns to recommend different seasonal promotions and engaging CTAs so you can convert your window shoppers into loyal customers. It also adapts in real time, showing each visitor styles they might like or deals that feel just right for them.
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Optimize Experiences with Data-Backed A/B Testing
A/B testing can help your clothing brand improve its website and marketing by trying different versions of key elements to see what works best for you. By comparing and testing your homepage layouts, product images, CTA buttons, and discounts, you can learn what attracts more customers. For reducing cart abandonment, your brand can adjust checkout processes, personalized recommendations, and email subject lines accordingly. Moreover, you can also A/B test to find which ones prove the most effective out of urgency messages, free shipping, or attractive discounts. With ongoing A/B testing, fashion brands can create a better shopping experience, increase sales, and build customer loyalty.
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