Your Ultimate Marketing Glossary

What is Click-to-Call?

Wouldn't it be frustrating, having to remember or copy paste all the phone numbers to contact your favorite websites? But in today's new digital age, websites have added a new, creative feature called, ‘click to call,’ or ‘call to talk.’ This feature makes it too easy and simple for customers to reach out and contact the businesses directly. All you have to do is just click this button and the company's representative answers you directly  in real-time. It's noted that about 88% of visitors are likely to contact the business if they provide this click-to-call option. 

Click-to call makes  life easier. All you have to do is just press this button on the website. It's super useful for mobile devices since most people use mobiles everyday. This feature is also useful in several other industries like healthcare, real estate, customer service, and customer service. You can easily book appointments, get instant support and even get information about properties. This feature helps in increasing the likelihood of call-to-conversion rates by 200%. So, make sure you add this feature on your websites to boost engagement from the visitors. 

Why is Click-to-Call Important?

Customer service and marketing usually use this feature for a few good reasons. Let's note what these reasons are: 

1. Improves Customer Experience: Now you won't need to remember or copy paste numbers to contact a business. Click-to-call option makes it simple and easy for customers to contact. It's a stress-free and quick method that improves customer experience greatly.
2. Boosts Conversion Rates: As noted earlier, click-to-call is a great option that increases call-to-conversion rates by 200%. People are likely to buy from you if you answer their queries in real-time. 
3. Faster Problem Resolution: Call is the quickest way to resolve an issue or address queries. Customers get their problems solved quickly on the spot. So this increases their satisfaction level. 
4. Drives Local Business: Click-to-call is a game changer especially for these local businesses. Customers usually search on their phones, they can simply tap and connect instantly. It's super easy and quick. 
5. Enhances Ad Performance: Click-to-call is also used by ad platforms like Google ads that lets businesses turn  ad-clicks to direct phone calls. So customers can reach out quickly when they see the ad. 

Best Practices for Click-to-Call

If you want to use this feature properly and get full advantage of click-to-call, follow these key practices: 

1. Optimize for Mobile: Make sure your website, ads, and emails are mobile-friendly. As we know that most people access call-to-actions from mobile phones. 
2. Clear and Visible Call Button: Clarity is key to getting visitors to click and connect. Put the call-to-action button clearly and visibly on the website or ad. Make sure you guide your customers properly, and use clear labels like, “call now,” or "talk to an expert," so they know what to do. 
3. Track Call Performance: Try to keep tracking tools so you can measure different metrics. Like how long the call lasted, where these calls are coming from, and how many conversions are made by using this feature of call-to-action. You can check its success this way. 
4. Set Business Hours: People may end up calling at those hours when a business is unavailable. So set clear business hours, so customers know when to reach you. This helps to avoid missed calls and set the right expectations. 
5. Integrate with CRM Systems: Try to sync the call data with your customer relationship management system, that has customer profiles. It helps to keep a track of exactly what it is that each customer wants. It also helps businesses follow up with their customers easily and guide them properly. 
6. Train Staff Effectively: Hire a well-trained and professional staff that helps resolve customer problems quickly, and create a positive experience for them through these calls. 
7. Use Local Numbers: To create a sense of trust and connection, make sure to use a local number. Customers feel comfortable calling since it feels like they're dealing with a local business. 

Examples of Click-to-Call Use Cases

• E-commerce: Online businesses and stores using a click-to-call option makes it easier for their customers to reach them directly. Customers get quick answers to queries about  products or services. 
• Healthcare: In healthcare, click-to-call appears as a, “book an appointment,” or “schedule a consultation” button. This allows patients to book appointments without having to visit a hospital directly. 
• Local Services: You may see a “call for emergency services” button on local businesses like plumbing. This button is given at the bottom of their Google ads, making it super fast and easy for people to tap and call them. 
• Travel Industry: Now booking flights, hotels, and availing travel packages have become easier since travel agencies often use click-to-call buttons to contact them directly. So, you can deal with the travelling process with much ease and comfort.