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Valentine’s Day is not only a perfect opportunity for people to express their love for friends, family, or partners, but it is also a great source of revenue for businesses. According to the National Retail Federation, Valentine's Day spending in the retail industry totaled $25.8 billion in 2023.
No matter what industry you belong to, Valentine’s Day drives income for all sorts of businesses. Hence, by using creative marketing ideas and innovative personalization, you can do wonders on this day! 🤩
This blog focuses on how brands can use Relevic for website personalization and create engaging Valentine’s Day campaigns that increase conversions.
Valentine’s Day Marketing with Relevic: Personalization That Wins Hearts 😍
Most of the typical Valentine’s marketing revolves around discounts and gift guides only. However, Relevic takes a step ahead and helps you transform your static websites into dynamic ones. Moreover, it enables you to A/B test your page variations to see which ones bring the most conversions. Aren’t you excited?
Just get ready and personalize every element to win your customer’s hearts. 💝
Dynamic Homepage Personalization
With Relevic, dynamic homepage personalization for Valentine’s Day marketing can be achieved effortlessly by tailoring content based on visitor behavior, intent, and demographics.
Visitor behaviour filter
Using Relevic’s visitor behaviour filter, businesses can run visitor segmentation based on first and last visits and gain visitor behavior insights on specific page views. In this way, they are able to show content according to the visitor's intent, such as custom banners, product recommendations, and Valentine’s offers. Furthermore, for that extra oomph, first-time visitors can be greeted with a themed welcome message, while returning customers can be offered personalized gift suggestions based on past purchases.
Geolocation filter
The geolocation filter helps to segment the audience on the basis of their location, such as country, state, and city level. This helps businesses tailor their Valentine’s Day marketing based on where a visitor is located, making promotions more relevant and engaging. For instance, someone in a colder region might see cozy gift ideas like blankets and candles, while shoppers in warmer areas get recommendations for beautiful red summer dresses. Brands can also show countdown timers on their websites to add excitement by creating urgency for limited-time offers.
Targeted popups
With Relevic’s easy-to-use editor, businesses can create targeted popups for Valentine’s Day that feel personal and well-timed. For example, if someone is visiting the site for the first time, they could see a popup offering a special Valentine’s discount in exchange for their email. If a returning shopper is browsing gits, a popup might suggest items based on their browsing history.
To reduce abandoned carts, exit-intent popups can remind customers of their selected gifts or offer last-minute shipping deals. Relevic also allows popups to be triggered based on visitor actions, such as scrolling behavior, time spent on a page, or location, ensuring the right message reaches the right audience at the perfect moment.
AI-powered chat recommendations
Relevic’s AI-powered chat makes personalizing websites on Valentine’s Day easier. If a user needs ideas about how to personalize his home page on Valentine’s or any other occasion, he can make use of the AI-powered bot to get real-time suggestions on how to go about it. By getting instant and tailored assistance, users personalization journeys become smooth and hassle-free.
A/B Testing different website versions, CTAs and messages
Relevic makes A/B testing easier and simpler by helping businesses try out different website designs, call-to-action buttons (CTAs), and messages to see what works best for Valentine’s shoppers. Let’s look into a few examples. A business can test two homepage styles in which one can have a romantic and elegant look, while the other can have a fun and playful theme. These two homepage versions can help the business decide which one brought more conversion and engagement. Moreover, they can also experiment by changing the text and colours of their CTAs to find which one encourages more clicks. Even slight changes in wording, such as emphasizing limited-time offers, special discounts, or promo codes, can make a big difference. Relevic plays a vital role here as its editor not only helps you make these changes, but its A/B testing feature tracks how shoppers respond in real-time. These responses can then help businesses quickly adjust and use the versions that yield the best results. The image below shows a static design of the homepage of a bakery business.
Relevic’s user-friendly editor enabled the bakery to make changes in the CTAs, text colours, and product descriptions displayed at the bottom of the page. Moreover, it also helped design countdown timers, top bars, and buttons for the Valentine’s promo code, as shown in the image below.
For offering discounts or creating urgency, Relevic’s editor facilitates users by letting them design popups for their web pages. Here a few examples:
Wrapping up
Valentine’s Day of 2025 is a perfect opportunity for businesses to spark love and drive conversions with creative and personalized marketing. By using website personalization, A/B testing, and AI-driven recommendations with Relevic, businesses can craft engaging experiences that resonate with every shopper. Whether it is tailored offers, targeted popups, or real-time chat suggestions, the right strategy can turn visitors into loyal customers. So this Valentine’s, go beyond typical promotions and create meaningful connections for higher conversions and better engagement. Start from today!
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