7 Content Personalization Examples to Boost Conversions

The days of one-size-fits-all website experiences are over. Today's consumers expect personalized content that speaks directly to their needs, preferences, and behaviors.

According to Medallia’s research, 82% of customers say personalization directly influences their brand choices. Even more telling, customers rating their experiences as highly personalized give satisfaction scores of 9.4/10, while those without personalization drop to just 6.5.

But what does this look like in practice? In this article, I'll walk you through seven content personalization examples you can use to engage your audience and boost conversions.

1. Dynamic CTAs 

CTAs, those little buttons asking you to take action, are secretly one of the most powerful elements you can personalize on your website.

Many brands adapt their CTAs to match visitors at different stages of a buyer's journey. For example, a photography website might use a blue "Browse Photography Courses" button for first-time visitors just exploring their options. For those who've viewed the same course pages multiple times, they might change this to an orange "Enroll Now - 20% Off Today" and put it in a more prominent position to create urgency and excitement.

You can also personalize CTAs in the following several ways:

• Text that matches the visitor's specific interests and intent
• Colors that trigger different psychological responses
• Size and prominence based on the visitor's stage in their journey
• Placement on the page for different audience segments
• Adding urgency elements for returning visitors who haven't converted
• Showing different social proof to different demographic groups

Use Relevic's visual editor to create these CTAs without any coding. Just design your different button options and use the visitor behavior filter to automatically display the most effective CTA to each visitor.

2. Campaign-Specific Landing Pages

When visitors click on your ads or email links, they expect to see content that matches what prompted their click. To put them on the fastest path to conversion, make sure the page you serve directly reflects their intent and reinforces the offer. 

For example, if someone clicks on your Facebook ad about a limited-time spring sale, serve them a landing page that highlights that sale front and center. Avoid showing a generic homepage where they'd need to hunt for the information.

Similarly, if a visitor arrives from your email about a specific product, serve them a page with the exact product featured prominently, rather than making them search for it.

You can personalize based on:

• Source (Google Ads, Facebook, email, etc.)
• Campaign theme (seasonal promotion, product launch, etc.)
• Specific messaging or offer mentioned in the ad

To implement this with Relevic, set up a UTM parameter filter to detect where visitors are coming from and dynamically tailor their experience. For example, you can set up a filter for utm_source=email to personalize content for visitors arriving from an email campaign.

Similarly, you can use other UTM parameters to refine personalization:

• utm_source=facebook (show content relevant to Facebook ad campaigns)
• utm_medium=cpc  (customize pages based on paid search traffic)
• utm_campaign=spring_sale (serve campaign-specific landing pages)
• utm_content=variant_a (display different page versions for A/B testing)

Learn more about UTM & query parameters here to explore more ways to personalize content with Relevic.

3. Adaptive Media (Targeted Images & Videos)

Images speak louder than words—especially when they reflect what your visitors actually care about. 

With Relevic, you can show different images and videos to different visitors based on their niche interests and behaviors. 

Say you run a travel website, and your analytics show that a bunch of visitors are interested in beach destinations. For this group, you can show: 

• Hero image featuring pristine white sand beaches and crystal blue waters 
• Video tour of oceanfront resorts 
• Photo gallery highlighting tropical getaways and water activities

To implement this on your site, first track which pages visitors are viewing. Then use our editor to create different media variations for each group. Simply drag and drop image elements to add personalized photos, or insert video elements to showcase content that matches their preferences.

You’ll also find options to customize the media on your site. For example, you can enable or disable autoplay, looping, and inline playback for any video you upload.

4. Geolocation-Based Content

Geolocation-based content allows you to show different content to different visitors based on their physical location. This creates an instantly more relevant experience that acknowledges where they are.

For example, if you sell food products that ship across North America, you can customize your messaging based on location. 

For US visitors, you could display, "Free 2-day shipping on orders over $35! Order by 3PM for same-day dispatch." For visitors from Canada, you might show, "Free shipping on orders over CA$50! Packages typically arrive in 3-5 business days." 

To implement this on your website, simply create different content variations in our dashboard for each region you want to target. Then set up the geolocation filter to automatically display the right version based on where your visitors are browsing from. 

Relevic’s geolocation filter lets you serve personalized content based on the user's country, state, and city. To learn more about these targeting options, check out our help article on geolocation filters.

5. Dynamic forms & input

Forms don’t have the greatest reputation, right? Nobody wants to type their email address for the tenth time on the same website.

But when you personalize forms based on who's visiting, they become helpful tools instead of conversion killers. 

You can easily create different versions of your forms that adapt to each visitor. For returning customers, pre-fill their contact details so they don't have to type them again. For someone who's been browsing a specific price plan, have that option already selected in your drop-down menu. 

With Relevic's editor, you just drag in the elements you need input fields, dropdowns, checkboxes—and then set up simple rules for who sees which version. The system automatically displays the right form to the right person.

6. Targeted popups 

Targeted popups are one of the most effective ways to show different content to different visitors based on their unique behaviors on your site.

You can personalize popups based on almost any visitor action—whether it's their first visit, how long they've been browsing, which pages they've viewed, or if they're about to leave your site.

For example, when someone visits your site for the first time, you can welcome them with a popup offering "10% off your first purchase" in exchange for their email. For returning visitors who haven't made a purchase yet, you might show a popup highlighting your bestsellers or limited-time offers instead.

Relevic allows you to create these targeted experiences through our visual editor without any coding knowledge. Simply choose a popup from our pre-built asset collection and use the drag-and-drop function to add it to your design.

You can also customize the popup's text, background color, and form to match your goals. Once your popup is ready, use our campaign builder to set specific visitor behavior triggers, such as showing the personalized content to people who visited your site for the first time in the past 30 days.

7. Interaction-Based Content Personalization

Personalization isn’t just about using a visitor’s name. With custom variables, you can change entire sections of your site based on who’s visiting and what they’ve done before.

Examples of how this works:

• A SaaS platform shows enterprise security features only to corporate users, while small businesses see pricing plans upfront.
• An eCommerce store highlights winter clothing for visitors from cold regions and summer collections for those in warmer areas.
• A news site recommends articles based on past reading habits, showing tech news to gadget lovers and business updates to finance professionals.

With Relevic’s custom variable filter, businesses can automatically adjust content based on visitor behavior, location, or past interactions without any coding.

Wrapping up: Make It Personal or Lose Their Interest

People don’t stick around for content that doesn’t feel relevant. When your site gives visitors what they’re actually looking for, they stay longer, engage more, and convert faster.

We’ve covered ways to make that happen. Now it’s on you to put them into action. Use Relevic to deliver the right content to the right people and stay ahead of your competitors. The brands that get personal win more customers, so make sure you’re one of them!