Best Thanksgiving Marketing Ideas for Businesses

Thanksgiving is all about being thankful for what you have! And therefore, it is the most celebrated holiday in the US (Numerator).

It is not only the perfect time to spend with your loved ones but also an ultimate opportunity for businesses to increase sales by revamping their Thanksgiving marketing strategies. This is because Thanksgiving is the kickoff to the holiday shopping season. Now this is quite evident from the recent report of Channel News Asia where in 2023, online consumer spending during Thanksgiving was $38 billion, marking a 7.8% increase from the previous year. Wohoo! Isn’t this remarkable? 🤩

10 Best Thanksgiving Marketing Ideas for Businesses 🍁🍂 

In the US, the average amount a person spends over the five-day Thanksgiving period is $325 (liftengine).

If retail and online businesses update their marketing strategies around this time, they can have high conversion rates and customer retention! And the good news is that they don’t even need a massive budget to create an impactful Thanksgiving marketing campaign.

So let’s now begin exploring the best marketing strategies that will help you sprinkle some Thanksgiving charm on your marketing campaign. ✨

1. Personalized Thanksgiving-Themed Campaigns

It’s 2024, and therefore you have numerous ideas to beautify your website with some Thanksgiving content for the festive vibe. Start by updating and personalizing your website’s home and landing pages with fall-inspired visuals like pumpkins, leaves, or harvest scenes to evoke the warmth of the holiday. Moreover, changing the website’s entire theme or colour palette inspired by Thanksgiving might help your visitors feel more connected. 

2. Thanksgiving-Related Emails

Emails can work wonders for your brand! Therefore, it is ideal to make email correspondence that captures the spirit of the holiday season by using pre-designed email templates accessible online. You can build the mood for your clients by including Thanksgiving-related decor and themes, even if your messaging has nothing to do with the event. These emails can include personalized messages about your current and upcoming promotions and discounts. 

Don’t forget to mention Black Friday, Small Business Saturday, and Cyber Monday in your email and announce any special deals or promotions you have planned. Since your clients are in the holiday spirit, they are most likely to be more responsive to your emails. 

3. Thanksgiving-Related Product Recommendations

Offering products to your customers that incorporate designs of the fall season and Thanksgiving is a great way to endorse customization and personalization. For instance, if your company manufactures ceramics, design a pumpkin glass, bowl or mug and write about how your goods might make lovely presents. 🎁

Secondly, implementing the right Thanksgiving marketing strategies can help you increase sales, especially by offering event-limited products to loyal consumers who wish to collect special items. This creates a sense of urgency for customers who feel certain products are sure to disappear, hence, they purchase them there and then. All of this is a novel approach to presenting your product to a new market. 

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4. Thanksgiving Deals and Promotions

The key is to get your Thanksgiving bargains started early. To create excitement, start advertising your deals at least one week before Thanksgiving. This might make you stand out from the competition and make potential clients want to buy from you, thus strengthening your relationship with your customers. 

These deals can also be presented in the form of gift sets or bundles that are more affordable than buying them separately. Offering promo codes for additional discounts can further enhance the shopping experience of loyal customers.

However, if you wish to test the effectiveness of your Thanksgiving deals, start by testing a smaller sample of your target audience for a week to see if you can make a sizable profit. If you see a growing customer base, an upward buying curve, or favourable reviews, you can further extend the offer till Black Friday and Cyber Monday.

5. Flash Sales and Limited-time Offers 

A smart Thanksgiving marketing strategy is to use limited-time deals and flash sales to create a sense of urgency. Limited quantities and countdown timers can drive impulse purchases. Website personalization tools such as Relevic offer personalization features to set up flash sales or countdown timers for Thanksgiving deals. 

Moreover, experiment with exclusive coupons or codes like “GIVETHX” to create urgency. Exit-intent popups also serve the same purpose by giving shoppers an extra nudge to stay and complete their purchases by offering surprise discounts or when they are about to leave the site. These popups turn a potential missed sale into a win, making holiday shopping easier and more rewarding for those who may be on the fence. ✌️

6.  Attractive Call-to-Action buttons (CTAs)

During the Thanksgiving marketing drive, design some special and attractive CTA buttons for your webpages and blogs to motivate buyers to make the next move quickly. Some Thanksgiving-related CTAs could be as follows:

• Give Thanks & Get Deals - Shop Our Thanksgiving Sale
• Stuff Your Cart with Savings This Thanksgiving
• Thankful for Deals - Unlock Yours Today!

And while designing these, just keep in mind to use bright colors, short meaningful text, and ensure their proper placement.

7. Thanksgiving Social Media Content 

Ideas for Thanksgiving promotions can be included in marketing initiatives to boost website traffic and improve consumer interaction. Recipe swaps, employee spotlights, Thanksgiving decorating ideas, and teasers for your next promotions are a few social media marketing strategies you can use for Thanksgiving. Post a variety of content on your social media accounts, such as upcoming sales and promotions, to get them excited for Thanksgiving weekend, as well as post-holiday suggestions.

Your Thanksgiving marketing efforts might be greatly enhanced by collaborating with other companies. Organize a collaborative online social media contest to produce a holiday shopping guide. Collaborate with bloggers or influencers and generate relevant and interactive hashtags. You can also increase your reach, develop connections, and produce a marketing strategy that has greater impact by collaborating with other companies. 🤝

8. Thanksgiving-Themed Advertisements

With social media being one of the most popular platforms for Thanksgiving content, Thanksgiving-themed ads are getting more common. For developing ads that stand out, you should use eye-catching visuals and images. As Thanksgiving is a time when people are looking for promotions and deals, make sure your ads highlight the great value your brand has to offer. Add some humor to the ads to make them more fun-filled and engaging. 

9.Thank You Messages and Customer Appreciation

Showing customer appreciation is essential during the Thanksgiving holiday season. Hence, to express your gratitude to your loyal customers, send them customized emails, newsletters, or text messages offering special discounts or invitations to a special event. 🎆

Moreover, sharing your business journey on your website and social handle is yet another Thanksgiving marketing idea that can help humanize your brand. This will not necessarily increase your sales, but it will change the way customers perceive your brand. And since customers might choose you above the rest, this could make all the difference when the sale comes. 

10. Incentivize Charitable Giving

Thanksgiving is all about being thankful and generous. Practice “sharing is caring” by encouraging and involving your customers that a portion of their purchase will be donated to charity. 

Moreover, another Thanksgiving marketing idea for your brand’s positive PR rather than for sales is donating a share of your products and spreading the goodness. This means donating new products your business has recently created, and for this purpose, picking a cause that affects your community locally or online. It would be an ideal situation if the problem could be solved with your product.

The world can always do with a kind deal, and it makes no delay in celebrating one! 🥹

Relevic for a Personalized Thanksgiving 

As a business owner, if you don’t want to miss out on the biggest annual shopping weekend, Relevic is here to help you out! 😇

This year, Relevic will help businesses explore the best Thanksgiving marketing strategies to bring a special touch to holiday shopping by tailoring experiences that truly connect with each shopper. With Relevic’s powerful web personalization and A/B testing tool, companies can spotlight just the right deals, arrange products more meaningfully, and offer custom holiday promotions based on what customers actually want. This approach boosts engagement, lowers the chances of abandoned carts, and makes each visitor’s experience feel unique, all while capturing the warmth and excitement of Thanksgiving shopping.

Wrapping Up

With Thanksgiving just around the corner, it’s a great time to start planning your Thanksgiving marketing campaigns to bring holiday shoppers into your store. Create excitement with festive promotions, like flash sales, promo codes, limited-time offers, cheerful email campaigns, and engaging social media posts that highlight your best deals for the season. 

Explore Relevic to incorporate Thanksgiving-themed content with special holiday offers that connect with your audience. This approach not only helps you stand out against big retailers but also builds strong customer relationships, making them look forward to shopping your Thanksgiving specials. 👌