Limited-time offers have a powerful impact on consumer behavior since they evoke a sense of FOMO and urgency in a consumer. For this core reason, marketers incorporate this timeless technique to engage new and existing customers and grow their sales numbers.
Limited-time offers work to create a desire and take inspiration from the economic principle of scarcity, in which the demand for an item increases due to limited resources. This fuels the human tendency to feel compelled toward something available for a short period only.
Now, if you merge limited-time offers with the correct usage of personalization, you can maximize the output of your marketing efforts to a significant extent.
In the following read, let’s take a brief journey to understand the key benefits of limited-time offers, the role of personalization in limited-time offers, and how to prepare for them. Lastly, we’ll uncover high-converting limited-time offer examples that you can personalize and implement in your marketing strategy.
Key Benefits of Limited-Time Offers
As aforementioned, limited-time offers are still producing exponential results in the present. You are destined to produce remarkable outcomes when equipped with captivating copy and the right touch of personalization.
According to Trust Pulse, FOMO-inducing limited-time offers drive 60% more sales. Why, you ask? Well, the advantages of limited-time offers are self-explanatory. Here are the key benefits of using them:
- They are persuasive and urge customers to take action
- Limited-time offers attract new and existing customers
- Increases customer loyalty since limited-time offers urge customers to interact, which in return builds familiarity with the brand
- Reduces the rate of cart abandonment because the limited discount factor reinforces the customer’s financial decision
- Increases conversion rate due to fear of missing out
Dos and Don’ts of Limited-Time Offers
While personalized limited-time offers are conceptually straightforward to carry out, there are a few considerations that need to be taken into account to ensure overall success.
Here are the factors you’d want to keep track of:
- Your limited-time offer should be tailored per the interests of your target audience
- Your offers’ copy should serve as a powerful hook to convince customers to take action by pressing the CTA button; articulate the core message, discount, and perks of the limited-time offer for better readability
- Do not put all your eggs in one basket; promote your limited-time offer on other social media channels
- Experiment with different variations of your limited-time offer to see which of the two drives more conversions via the help of an A/B testing tool
- Prior to launching your limited-time offer, decide the suitable start and end-time
- Do not excessively rely on limited-time offers, as it lowers their appeal in the eyes of your customers
- Pick yearly events such as Christmas, Halloween, Thanksgiving, and Black Friday to launch relevant limited-time offers
- Be sincere in your promise and benefit to avoid dissatisfaction of your customers
- Strategically segment your traffic in terms of location, demographic, and past purchases to show tailored offers for each
- Note constructive feedback from customers to improve future limited-time offers
Role of Personalization in Limited-Time Offers
If a limited-time offer draws customers’ attention, then web personalization creates a meaningful connection by enhancing the user experience.
This is achieved through targeted messaging, tailored copy, and strategic segmentation. You can divide your traffic via location-based personalization, demographics, and customers’ past interactions with the brand.
In simpler words, we can state that personalization helps bridge the gap between relevancy and significance. Together, you are able to present a prospect with an offer they can feel affiliated with.
Brands that undermine the necessity of implementing the touch of personalization in their offers are often left wondering why it did not produce the desired results. According to Exploding Topics, 89% of marketers recognize an upswing in their ROI after utilizing the best practices of personalization.
Limited-Time Offer Examples
In our lives, we have encountered countless limited-time offer examples. But how often have they truly captured our attention and alerted our spending trigger?
In most scenarios, it’s the personalized limited-time offers, launched at the right time, that are successful in converting us from a visitor to a customer.
That said, let’s overview clever limited-time offer examples that your company can personalize to deliver maximum impact.
Flash Sales
If the phrase “if you blink too fast, you might miss it” had to describe a limited-time offer example, then it’d be flash sales. As the name suggests, flash sales are short-lasting discount offers that work seamlessly to create a sense of urgency.
They can also be labeled as countdown offers because there’s always a ticking timer next to them that keeps consumers on their toes. Flash sales are shown right above the navbar to ensure they are not missed.
Personalize flash sales by deploying strategic dynamic pricing. Pick ideal timings to fluctuate the discount rate based on customer data to ping their behavioral triggers.
Not to mention, the word “flash” also applies to the use of dynamic pricing in this limited-time offer example. Here are the pros of incorporating flash sales in your marketing campaign:
- The short duration factor adds to FOMO
- Carries high anticipation due to dynamic pricing
- Flash sales aid in clearing out poorly performing items
- Conversely, flash sales help drive out overstocked items
- Increases conversions
Let’s take the example of the renowned online course-selling platform, Udemy. They launch multiple flash sales promotions every month, offering generous 80-90% discounts.
Seasonal Offers
Seasonal changes are easier to remember. Consumers are always in search of upcoming summer and winter sales. Furthermore, seasonal offers have distinct and defined themes that make them relatively easier to personalize.
Seasonal offers are an excellent way to increase brand visibility, and they introduce limited yet longer-lasting offers that carry seasonal trends. The pros of this limited-time offer example are as follows:
- Seasonal offers attract new customers who are searching for unique deals
- They last longer; hence, it creates room for more buzz (word-of-mouth marketing)
- Drives greater engagement
- Enhances brand recognition
Steam is a perfect example to observe when it comes to seasonal offers. Their annual summer and winter sales drive gigantic profits. The price tags for the most trending games usually get cut by 50-80%.
Holiday Promotions
Like seasonal offers, annual holiday promotions are another effective way to maximize sales. Personalize your holiday promotion according to the holiday's theme.
For instance, personalized Halloween ideas for offers would include decorating your front end with cobwebs, skeletons, or pumpkins. The appropriate color palette would include shades of green, purple, orange, and black.
Furthermore, your copy should be tailored to create further relevancy by making fun wordplays or puns that amplify user engagement.
For example, “Exclusive limited-time spooky deals that would haunt you. Get flat 60% off this Halloween by visiting our store.” Not only does this piece of copy evoke urgency and explain what the offer is, but it also captures the Halloween theme.
Now, simply connect it with an easily visible CTA such as “Shop Now” or “Visit Store” to motivate your potential prospect to take action.
Holiday promotions can benefit in numerous ways:
- Holiday promotions create the perfect chance to sell products that are in taste with the holiday theme; you can achieve this with the correct usage of personalization
- Personalized holiday promotions enable a business to drive peak holiday season web traffic
- Customers are already driven toward making holiday-related purchases
- Holiday promotions do not last for long; therefore, there is a greater sense of urgency to be felt among customers
Product Bundles
Next up, you have product bundle deals. Here, you offer your customers a package deal that includes more than 2 items in a single purchase at a fairly discounted rate.
Product bundles are a highly attractive sight for your potential prospects if done right. Through personalization, you can segment your customers’ past interactions with your brand and previously made purchases.
Once the segmentation process is complete, launch product bundles in which the items complement one another and align with your customer's interests. That said, here are the perks of introducing product bundle deals:
- Since product bundles include multiple items, customers spend more
- Increases your average order value
- The product bundle offers an enhanced shopping experience for customers when they see their favorite items listed in a single deal
- Facilitates driving out unsold items from the inventory
AliExpress is a fine example of offering product bundles, as shown in the image below.
One-Time Offer
These exclusive limited-time offer examples create the highest amount of hype among consumers. One-time offers work seamlessly with product launches or other unique deals. They can serve as an excellent promotional tool to create exclusivity and urgency on a grander scale.
Personalize your one-time offer by strategically customizing it. Piece it with a scroll-stopping copy to ignite behavioral triggers and bind it with a crystal clear CTA button. The pros of utilizing a one-time offer are as follows:
- Increases customer loyalty because customers who seize one-time offers feel more valued
- Enhances brand awareness
- The exclusivity of this limited-time offer example attracts newer customers
- One-time offers include significant discounts that lead to conversions
Conclusion
Creating a sense of urgency and driving conversions, limited-time offers leverage FOMO and scarcity. When combined with personalization, they become more effective, providing customers with relevant and tailored experiences.
Businesses can enhance engagement and loyalty by segmenting audiences and providing offers based on interests, demographics, and behaviors.
Whether it's through flash sales, seasonal promotions, or product bundles, such personalized limited-time offer examples enable brands to establish deeper connections with customers, resulting in increased conversions and impactful marketing outcomes.
Get started with a high-performing web personalization tool and create amazing limited-time offers that convert visitors into customers within minutes.
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