Drive Better Results with Multivariate and A/B Testing Filters

A/B Testing

Create and test 2 versions (A and B) of a web page to identify which one drives higher conversions. Make data-backed decisions and publish the better-performing page variation with confidence.

Example

A SaaS company tests two CTAs: “Get a Demo” and “Try for Free.” They split their audience, showing one group “Get a Demo” and the other “Try for Free.” As the test runs its course, ultimately, it’ll reveal which CTA achieves the higher click-through rate.

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Multivariate Testing

Craft as many page versions as you like depending on the number of elements you wish to test. May it be the content, design, or page layout.

Example

An e-commerce company tests product image size, button color, and star ratings placement on product pages. They create multiple versions to identify the best-performing combination. Results show larger images, a green “Add to Cart” button, and star ratings above product descriptions drive higher sales.

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Choose the Winning Page Variation Every Time

A/B Testing

Multivariate Testing

Build amazing experiences that convert more visitors

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